Product Data

The structured facts about a thing you sell: identifiers, attributes, variants, category placement and per-market copy.

  • What a PIM actually does

    What a PIM actually does

    A PIM is not a nicer spreadsheet and it is not a second database. It is a place where product attributes are validated against the rules of each channel before anything is published, which is a much narrower and more useful job than the category name suggests.

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  • DAM vs PIM: which system owns which record

    DAM vs PIM: which system owns which record

    The comparison charts make DAM and PIM look like competitors. They are not. One holds the asset, the other holds the product, and almost every argument between them resolves by asking which system is authoritative for the field in dispute.

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