Fundamentals

What digital asset management and product information management each actually are, where the boundary between them sits, and which system should own which record. Start here if the two categories still blur together. These posts define the terms without vendor framing and say plainly when you need one system, both, or neither.

  • DAM, PIM, CMS and ERP: the boundary map

    DAM, PIM, CMS and ERP: the boundary map

    Four systems, overlapping feature lists, and one question that settles nearly every argument between them. Here is the field-level map, the two boundaries that are genuinely contested, and how many of the four you actually need.

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  • What a PIM actually does

    What a PIM actually does

    A PIM is not a nicer spreadsheet and it is not a second database. It is a place where product attributes are validated against the rules of each channel before anything is published, which is a much narrower and more useful job than the category name suggests.

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  • DAM vs PIM: which system owns which record

    DAM vs PIM: which system owns which record

    The comparison charts make DAM and PIM look like competitors. They are not. One holds the asset, the other holds the product, and almost every argument between them resolves by asking which system is authoritative for the field in dispute.

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