Pim
Product information management: the system that owns the product record, its typed attributes, and the completeness rules each channel imposes on it.
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Do you need a PIM yet?
Probably not, and the honest thresholds are not about company size. Four conditions predict whether a spreadsheet is about to stop working, and none of them is revenue.
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DAM, PIM, CMS and ERP: the boundary map
Four systems, overlapping feature lists, and one question that settles nearly every argument between them. Here is the field-level map, the two boundaries that are genuinely contested, and how many of the four you actually need.
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What a PIM actually does
A PIM is not a nicer spreadsheet and it is not a second database. It is a place where product attributes are validated against the rules of each channel before anything is published, which is a much narrower and more useful job than the category name suggests.
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DAM vs PIM: which system owns which record
The comparison charts make DAM and PIM look like competitors. They are not. One holds the asset, the other holds the product, and almost every argument between them resolves by asking which system is authoritative for the field in dispute.