Workflow
The sequence of handoffs between the people who shoot, tag, write, approve and publish.
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Running product content as an operation
Product content is treated as a project when a season launches and as nobody’s job for the rest of the year. That is why the same problems recur every season. Here is what it looks like when it is run as a standing operation instead.
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The product image workflow, shoot to storefront
Between the camera and the product page there are usually seven handoffs, four of them manual, and one queue where everything waits. Most catalogue delays are in that queue, not in the shoot and not in the site.