Dam

Digital asset management: the system that owns the asset and everything intrinsic to it, from what it depicts through to how it renders for a destination.

  • DAM, PIM, CMS and ERP: the boundary map

    DAM, PIM, CMS and ERP: the boundary map

    Four systems, overlapping feature lists, and one question that settles nearly every argument between them. Here is the field-level map, the two boundaries that are genuinely contested, and how many of the four you actually need.

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  • DAM vs PIM: which system owns which record

    DAM vs PIM: which system owns which record

    The comparison charts make DAM and PIM look like competitors. They are not. One holds the asset, the other holds the product, and almost every argument between them resolves by asking which system is authoritative for the field in dispute.

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