Cost
The five lines of a real budget, of which the licence is usually the smallest and the content work the largest.
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Build versus buy for the product catalogue
Building the product catalogue is usually the wrong call and building the media layer is almost always the wrong call, for different reasons. The split matters, because most teams get the decision right on one half and wrong on the other.
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What a DAM and a PIM actually cost
The licence is the number on the quote and it is rarely the largest line. Implementation, data cleanup and the ongoing content work that neither system removes usually add up to more, and the second year looks nothing like the first.


