Capacity
Throughput against peak demand, planned in units per week rather than discovered in week three of a launch.
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Product photography without a studio backlog
The backlog is rarely caused by the shooting. It is caused by setups that change between sessions, frames that have to be reshot because nobody agreed the angles, and a post-production step that exists only to make crops.
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Running product content as an operation
Product content is treated as a project when a season launches and as nobody’s job for the rest of the year. That is why the same problems recur every season. Here is what it looks like when it is run as a standing operation instead.