Attributes
Typed values with units and controlled vocabularies. The difference between a field you can filter on and a field you can only search.
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Attributes, variants and the SKU problem
A product with six colours and five sizes is thirty things to sell and one thing to describe. Confusing those two numbers is the single most common cause of a catalogue that cannot be maintained, and it happens in the first month.
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The product data model that survives growth
Most catalogue rebuilds are not caused by the platform. They are caused by a data model that could not represent a variant, a market or a unit, and had to be flattened into free text to keep going. Here are the decisions that are expensive to reverse.
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What a PIM actually does
A PIM is not a nicer spreadsheet and it is not a second database. It is a place where product attributes are validated against the rules of each channel before anything is published, which is a much narrower and more useful job than the category name suggests.